Client
National Minority Supplier Development Council (NMSDC)
Additional Stakeholders
C3PI (Cultivating Capital Collective Partners, Inc.)
- Place of Performance
- National (virtual)
- Period of Performance
- 5/2026 - 8/2026
Situation
Readiness programming across the supplier development sector suffers from a consistent failure mode. Firms register, attend one or two sessions, and disengage, which leaves sponsoring organizations reporting attendance figures that do not correspond to any change in participant capability. NMSDC's Capital Readiness Program required a series that would hold a working audience across a full twelve week arc and produce something participants could use immediately.
Task
nDemand, delivering through C3PI, was tasked with designing and running a twelve week live series covering both federal and corporate contracting paths, structured so that each session produced a tangible output rather than notes.
Approach
The series ran twelve consecutive weeks with two parallel tracks: government contracting led by Oscar Frazier and corporate supplier qualification led by Cazzie Williams. Each session was built around a working artifact completed during the session inside real software, including scored readiness assessments, solicitation fit analysis, compliance matrices, capability statements, pricing models, and live CRM and drip campaign builds. Tools, templates, and prompt packs were handed over each week so participants left with assets rather than intentions. Sessions were sequenced so that each week built on the prior one, and the format deliberately favored building in front of the audience over presenting to it.
Result
The series drew 115 businesses across 251 live seats, with 91 percent attributed to the NMSDC Capital Readiness Program. Attendance held at a 94 percent show rate against registrations, roughly two and a half times the 30 to 40 percent industry average for free sessions, and participants averaged 44 minutes in the room out of sessions running approximately 50. Retention at that level across twelve consecutive weeks demonstrated that the constraint in readiness programming is not participant willingness but whether the format gives them something to do.
